AXIOLOGY OF NEOLOGISMS WITH A COLORATIVE COMPONENT (Based on the Material of Online-Dictionaries)

The purpose of the article is to identify lexical and semantic features color designation in determining national cultural specificity language speech means. This illustrates key characteristics that clearly reflect shifts vocabulary caused by rethinking axiological components: frequent use green lexeme as part neologisms; creation a new system values with help neologisms positive connotation; emergence terms naming person professional activity; significant increase group associated economic environmental discourses; words related gastronomic culture; interest problems impact modern technologies on human life. study means representing forming an assessment expands range research field axiology neology.